Six Ways To Effectively Use LinkedIn For Your Financial Firm

LinkedIn is the favorite and most preferred social media platform for professionals. Unlike other social media channels such as Facebook and Twitter, LinkedIn is considered to be a little more serious and formal. If you have an account on LinkedIn, you will see that there is a difference in the way people socialize on other channels and LinkedIn. Individuals generally use this social media channel to connect with other professionals or experts and increase their networking.

Common LinkedIn marketing goals for any financial firm involve generating leads, raising brand awareness, or most likely both. Also, LinkedIn is considered to be a credible source for finding information about a professional or an organization. An organization can benefit from this social media channel in numerous ways. And if you are a financial, insurance or accounting firm, LinkedIn can be the most effective medium to connect with people and grow your business. Wondering how? Here are some of the best ways to use LinkedIn for a financial firm to meet their business goals.

For more information about how to use LinkedIn, contact an Edmonton SEO company.

Dentist Adwords: Key Points To Consider While Running Your Dental PPC Campaigns

Dental Clinic Pay Per Click Campaigns

A large number of dentists invest in Pay Per Click (PPC) campaigns today to get new clients. But, several dentists end up wasting their money because they lack knowledge and expertise to conduct PPC for dentists. If you want to start with a PPC campaign for your dental clinic, you must avoid mistakes. Consider the following key points to make the most of PPC for dentists and gain high results from your campaign.

For more information about Pay Per Click Campaigns and Local SEO in Edmonton, contact Rapid Boost Marketing.

Three Step Strategy To Convert Offline Leads Using Online Marketing

Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor….If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.

Join us every day for 5 minutes and take away strategies which you can apply in your business.

For more information about Online Marketing services, contact an Edmonton Marketing Agency.

How To Build A Successful Social Media Marketing Plan For Your Local Business

Whether you are an entrepreneur or a local plumber, dentist, doctor, accountant or a lawyer who is trying to with bring exponential growth to the business, a VP of Sales trying to optimize your sales & marketing, or a CMO wanting to get greater ROI from your marketing and sales department this podcast is for you.

For more information about social media marketing plan, contact an Edmonton marketing agency.

Google Analytics 101

Have you set up your website? Are you running an advertising campaign? Does your email campaign link to a landing page on your website? There is one question that I always ask myself when I set up a website or when I run a digital campaign – Is it working? This is where Google Analytics comes in. It’s a tool that plays a massive role in answering this question.

What is Google Analytics?

Google Analytics is a free tool offered by Google which tracks and offers data on how the traffic interacts with your website. For example, the most basic information you can expect is to know how many people visited your website, where are they coming from, and for how long they were on your site.

For more about Google analytics and Edmonton Internet Marketing, contact Rapid Boost Marketing.

WordPress SEO (Search Engine Optimization) 101

There are several on-page and off-page SEO elements that you need to consider while optimizing your WordPress website. The on-page SEO or the on-site optimization process refers to modifications or optimization process within your website. This includes optimizing the content as well as the other web development elements such as the HTML codes. Once you begin with on-site optimization, your WordPress search rankings will improve over time and as a result, you will see an increase in the number of visitors on your website. More visitors on your WordPress allows you to generate more leads for your business.

For more information about WordPress SEO, contact an Edmonton SEO Agency.

Link Building For SEO 101: How Does Flow Of Link Equity Works

Links are an important element of the search engine optimization process (SEO). There are two types of links you have on a website. They are known as external links and internal links. Although links to your website from other domains have more weight and value, it doesn’t mean internal links do not provide any link equity. In fact, if your webpages have a few external links or no links, then they too can rank well in the search results. In order to make this happen, the other important webpages should be linked to the ones which do not perform well. In short, the best performing webpages can be used to link the ones which are yet to gain a good ranking in the search results. Nevertheless, if your webpage or your website do not have any links, then it can be a challenging task to boost the webpage’s rank.

For more information about SEO, contact the top Edmonton SEO Company.

Five Video Marketing Mistakes You Will Want to Avoid

 

A successful video marketing campaign can be extremely beneficial to your business, but it is important to get it right. Without careful planning and awareness of key marketing strategies, you could invest a lot of time and resources on something that simply misses the mark.

Here are a few of the most common mistakes that can cause your video marketing campaign to fail, and the steps you can take to avoid them.

- Poor Targeting

The secret to any form of marketing is to know your audience, and tailor your content accordingly. This means identifying your target demographic, identifying your marketing goals, and determining how, where, and when to deliver your content.

Get more information about SEO in Calgary and Edmonton from Rapid Boost Marketing.

Simple Strategy To Steal Your Competition’s Traffic Ethically

Step # 1: Goto: Semrush.com and gather all the data. Rankings, backlinks, anchor texts, pages etc.

Step # 2: Use MOZ chrome tool bar to determine On-site SEO

Step # 3: Using these tools do further audit on backlinks, content etc.

Get more information at Local SEO Edmonton, to steal your competition's traffic ethically.

30 Free Directory Submission Sites To Drive Crazy Traffic To Your Website!

Link Building Directories For SEO

When you finally create your website for your business, it’s important to establish yourself on the internet. You can do this through social media, emails and SEO optimisation. All these ways will direct traffic to your website, help in creating awareness and increasing sales. Listing your website on online directories go a long way in helping improve your presence on the web.

It is not that internet users will conduct searches on these directories (though they may), but it will be counted by search engines. You can boost your SEO rank by improving your presence on the internet. Many search engines consider the presence of your brand name across the web. Think of these directories as getting online citations which help support your website.

For more information about Link Building Directories For SEO, click here.

Top SEO Plugins For WordPress

Top WordPress SEO Plugins List:

1: All In One SEO Pack (Free)

2: Premium SEO WordPress Plugin ($44)

3: SEO Ultimate (Free)

4: W3 Total Cache (Free)

5: Rankie ($17)

For more information about WordPress SEO Plugins, click here.

Eight Tools To Help Business Owners With Online Marketing

Online marketing or as we call it as digital marketing has been an important part of marketing today. In fact, many large firms are solely focusing their efforts on digital marketing alone. CNBC stated that Adidas has already stepped away from TV advertising and most of its campaign will be carried out through digital media. Like Adidas, there are many firms turning their efforts towards online marketing. If you want to be successful in today’s world, online marketing is something that you cannot ignore. Whether you have a large business or a small firm, one unique feature of digital marketing is that it can be used by anyone. Small businesses do not have to worry about the cost involved in online marketing since it’s not necessary to have a large budget to carry out your campaign. Also, with digital marketing, you can reach to a large audience at one time and specifically target individuals based on their demographics, online behavior, geography, etc. Moreover, you get real-time data and the results are quite accurate as well. All these features have compelled businesses to start marketing their products and services online.


For more information about Tools to Help Business Owners, click here.

Should You Bid On Branded Keywords

There are advantages and disadvantages, but if you look at the bigger picture bidding on branded keywords with proper strategy pays off big time. You need to make sure before you choose your branded keywords for your AdWords campaign to apply this strategy. Branded keywords are usually very cheap and a great way for a brand to gain more traffic at lower click per cost.

For more information about, how to bid on your branded keywords, click here.

Real Estate SEO And PPC

It is said that you learn from your mistakes, however, some mistakes can be too costly for a PPC campaign. Apart from wasting your funds, your real estate image can also be affected on account of some mistakes. Hence, to avoid these problems it is important to take a note of the common PPC mistakes and carry out an intensive analysis of what needs to be done to prevent them. But what are those common PPC mistakes that real estate agents make? To answer your question, we’ve listed 9 PPC mistakes that occur frequently.

For more information about PPC, click here.

Law Firm Email Marketing: How To Increase The Email Response Rate

Law Firm Email Marketing

Today, email marketing has become an essential part of promoting content in the digital world. This statement is supported by the fact that 44% of users prefer companies communicating their promotions through emails over social media. In addition, email marketing delivers the highest ROI as per the State of Email Marketing by Industry report of Jan 2016 by GetResponse. Thus, by using email marketing for your legal brand, you can be assured of generating multiple leads. However, it is not easy to do so. You need to craft your email campaign in such a manner that it helps in improving email marketing response. This means the person should respond to your promotional email positively. So how do you increase your email response rate?

For more information about email marketing, click here.

Plumber Marketing: PPC Guide For A Plumbing Company

Plumber PPC

Today, if a customer needs any plumbing services, he is most likely to search for a plumber on Google. Hence, it is important that your plumbing website rank on the first page of SERPs. One option to make this happen is through a PPC (Pay Per Click) marketing campaign. With a PPC campaign, you do not have to go through the long SEO process of ranking your website, although it is recommended that you keep working on optimizing your plumbing website. Moreover, it makes sense for a plumbing company to focus on a small geographic location or a local market. PPC allows you to select a specific location to target your audience. Thus, you can reach to potential clients in your local area. If you’ve been wondering what this PPC is all about, then continue reading this guide which talks about pay per click for plumbers.

For more information about PPC services, click here.

Fastest Growing Internet Marketing Company In Edmonton

Rapid Boost Marketing is among the top internet marketing companies of Edmonton, growing day by day. The company provides SEO, web designing and mobile marketing services to their clients. You can contact them and get an appropriate mobile marketing strategy that will bring better and profitable returns on investment.