Google Analytics 101

Have you set up your website? Are you running an advertising campaign? Does your email campaign link to a landing page on your website? There is one question that I always ask myself when I set up a website or when I run a digital campaign – Is it working? This is where Google Analytics comes in. It’s a tool that plays a massive role in answering this question.

What is Google Analytics?

Google Analytics is a free tool offered by Google which tracks and offers data on how the traffic interacts with your website. For example, the most basic information you can expect is to know how many people visited your website, where are they coming from, and for how long they were on your site.

For more about Google analytics and Edmonton Internet Marketing, contact Rapid Boost Marketing.

30 Free Directory Submission Sites To Drive Crazy Traffic To Your Website!

Link Building Directories For SEO

When you finally create your website for your business, it’s important to establish yourself on the internet. You can do this through social media, emails and SEO optimisation. All these ways will direct traffic to your website, help in creating awareness and increasing sales. Listing your website on online directories go a long way in helping improve your presence on the web.

It is not that internet users will conduct searches on these directories (though they may), but it will be counted by search engines. You can boost your SEO rank by improving your presence on the internet. Many search engines consider the presence of your brand name across the web. Think of these directories as getting online citations which help support your website.

For more information about Link Building Directories For SEO, click here.

New Feature Rollout: Add Videos To Google My Business Profile

Now you can add videos to Google my business profile. You can only allowed if you are a local guide and you use Android. You can select a place on Google search and then under “add a photo” you can upload a video of upto 30 seconds.

You can add longer videos, but only first 30 seconds will show.

Shows up on Android, but not desktop yet. Great new feature!

For more information about how to add videos to Google Business Profile, click here.

Technical SEO For Lawyers: Best SEO Practices For Rel Canonical Tags For Your Legal Firm

SEO practices for rel canonical tags for your legal firm

If you have started with optimizing your legal website, then you are sure to boost and enhance your website’s rankings in the search results. You will have to follow different on-page and off-page SEO elements in order to ensure that your website rank improves. At the same, optimizing your legal website will be a time-consuming process as you regularly need to provide new content and keep an update on the search engine algorithms. This is because, on an average, there is at least one update on search engine algorithms. Also, you have to provide new content so that search engine spiders come to your website often and your content gets indexed. The more the search engine spiders or robots visit your website, it indicates that you have fresh content often. This helps in boosting your website’s rankings in the search results.

For more information about SEO practices for rel canonical tags for your legal firm, click here.

Plumber Local SEO: How To Optimize Your Plumbing Company Website

Plumber Local SEO

Consider this situation- you are in an immediate need of a plumber and you do not have any contacts, what would you do? You will take out your smartphone, go to Google, and search for plumbers in your locality. In fact, it is a common trend among people these days to use search engines to find out what they want especially, through their smartphones. Therefore, it becomes essential for firms to have a mobile-friendly website and acquire new clients. For small businesses like plumbing services, you can afford to miss out on even a single customer. Thus, when people search for plumbing services on Google or Bing on their smartphones, your website should feature in the search results. For this purpose, you need to optimize your plumbing website for mobile users. To help you optimize your plumbing website for mobile users, here’s what you should be doing.

For more information about local SEO services in Edmonton, click here.

Top Online Marketing Services In Calgary

Rapid Boost is a recognized brand amongst all online marketing service providers in Calgary, providing expert SEO services to businesses. If you want to analyze your website's conversions or leads and ranking on the search engine results page, then Rapid Boost is providing a free website audit and SEO report for you to know the website score.