Should You Bid On Branded Keywords

There are advantages and disadvantages, but if you look at the bigger picture bidding on branded keywords with proper strategy pays off big time. You need to make sure before you choose your branded keywords for your AdWords campaign to apply this strategy. Branded keywords are usually very cheap and a great way for a brand to gain more traffic at lower click per cost.

For more information about, how to bid on your branded keywords, click here.