Dentist Adwords: Key Points To Consider While Running Your Dental PPC Campaigns

Dental Clinic Pay Per Click Campaigns

A large number of dentists invest in Pay Per Click (PPC) campaigns today to get new clients. But, several dentists end up wasting their money because they lack knowledge and expertise to conduct PPC for dentists. If you want to start with a PPC campaign for your dental clinic, you must avoid mistakes. Consider the following key points to make the most of PPC for dentists and gain high results from your campaign.

For more information about Pay Per Click Campaigns and Local SEO in Edmonton, contact Rapid Boost Marketing.

Three Step Strategy To Convert Offline Leads Using Online Marketing

Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor….If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.

Join us every day for 5 minutes and take away strategies which you can apply in your business.

For more information about Online Marketing services, contact an Edmonton Marketing Agency.

How Can Lawyers And Law Firms Start With Content Marketing

However, we are living in a digital age today. This is a big advantage for your legal firm. You are not constrained to traditional methods of advertising. Rather, your firm is now open to a new way of reaching out to the market and attracting customers. It includes emails, websites, social media, search engines and much more. Platforms like Google and Facebook have completely changed the way people interact with the web. The digital world offers a unique way for your law firm to reach out to clients and expand its business. To fully tap into the digital world’s potential, you have to start with content marketing.

For more information about content marketing, contact an Edmonton SEO Company.

How To Build A Successful Social Media Marketing Plan For Your Local Business

Whether you are an entrepreneur or a local plumber, dentist, doctor, accountant or a lawyer who is trying to with bring exponential growth to the business, a VP of Sales trying to optimize your sales & marketing, or a CMO wanting to get greater ROI from your marketing and sales department this podcast is for you.

For more information about social media marketing plan, contact an Edmonton marketing agency.

Google Analytics 101

Have you set up your website? Are you running an advertising campaign? Does your email campaign link to a landing page on your website? There is one question that I always ask myself when I set up a website or when I run a digital campaign – Is it working? This is where Google Analytics comes in. It’s a tool that plays a massive role in answering this question.

What is Google Analytics?

Google Analytics is a free tool offered by Google which tracks and offers data on how the traffic interacts with your website. For example, the most basic information you can expect is to know how many people visited your website, where are they coming from, and for how long they were on your site.

For more about Google analytics and Edmonton Internet Marketing, contact Rapid Boost Marketing.

WordPress SEO (Search Engine Optimization) 101

There are several on-page and off-page SEO elements that you need to consider while optimizing your WordPress website. The on-page SEO or the on-site optimization process refers to modifications or optimization process within your website. This includes optimizing the content as well as the other web development elements such as the HTML codes. Once you begin with on-site optimization, your WordPress search rankings will improve over time and as a result, you will see an increase in the number of visitors on your website. More visitors on your WordPress allows you to generate more leads for your business.

For more information about WordPress SEO, contact an Edmonton SEO Agency.

Link Building For SEO 101: How Does Flow Of Link Equity Works

Links are an important element of the search engine optimization process (SEO). There are two types of links you have on a website. They are known as external links and internal links. Although links to your website from other domains have more weight and value, it doesn’t mean internal links do not provide any link equity. In fact, if your webpages have a few external links or no links, then they too can rank well in the search results. In order to make this happen, the other important webpages should be linked to the ones which do not perform well. In short, the best performing webpages can be used to link the ones which are yet to gain a good ranking in the search results. Nevertheless, if your webpage or your website do not have any links, then it can be a challenging task to boost the webpage’s rank.

For more information about SEO, contact the top Edmonton SEO Company.

Five Video Marketing Mistakes You Will Want to Avoid

 

A successful video marketing campaign can be extremely beneficial to your business, but it is important to get it right. Without careful planning and awareness of key marketing strategies, you could invest a lot of time and resources on something that simply misses the mark.

Here are a few of the most common mistakes that can cause your video marketing campaign to fail, and the steps you can take to avoid them.

- Poor Targeting

The secret to any form of marketing is to know your audience, and tailor your content accordingly. This means identifying your target demographic, identifying your marketing goals, and determining how, where, and when to deliver your content.

Get more information about SEO in Calgary and Edmonton from Rapid Boost Marketing.

Simple Strategy To Steal Your Competition’s Traffic Ethically

Step # 1: Goto: Semrush.com and gather all the data. Rankings, backlinks, anchor texts, pages etc.

Step # 2: Use MOZ chrome tool bar to determine On-site SEO

Step # 3: Using these tools do further audit on backlinks, content etc.

Get more information at Local SEO Edmonton, to steal your competition's traffic ethically.

30 Free Directory Submission Sites To Drive Crazy Traffic To Your Website!

Link Building Directories For SEO

When you finally create your website for your business, it’s important to establish yourself on the internet. You can do this through social media, emails and SEO optimisation. All these ways will direct traffic to your website, help in creating awareness and increasing sales. Listing your website on online directories go a long way in helping improve your presence on the web.

It is not that internet users will conduct searches on these directories (though they may), but it will be counted by search engines. You can boost your SEO rank by improving your presence on the internet. Many search engines consider the presence of your brand name across the web. Think of these directories as getting online citations which help support your website.

For more information about Link Building Directories For SEO, click here.

New Feature Rollout: Add Videos To Google My Business Profile

Now you can add videos to Google my business profile. You can only allowed if you are a local guide and you use Android. You can select a place on Google search and then under “add a photo” you can upload a video of upto 30 seconds.

You can add longer videos, but only first 30 seconds will show.

Shows up on Android, but not desktop yet. Great new feature!

For more information about how to add videos to Google Business Profile, click here.

Top SEO Plugins For WordPress

Top WordPress SEO Plugins List:

1: All In One SEO Pack (Free)

2: Premium SEO WordPress Plugin ($44)

3: SEO Ultimate (Free)

4: W3 Total Cache (Free)

5: Rankie ($17)

For more information about WordPress SEO Plugins, click here.

Email Marketing: Free Tools

Free Email Marketing Tools

1: Hemingway (Copywriting & Editing)

2: Scope (Desktop & web version of your email)

3: PutsMail (Test your emails)

4: A/B Split Test Calculator (Calculate ROI on your AB & split test campaigns)

5: Social Media Link Generator (Pre-populated social media sharing link generator)

For more information about Free Email Marketing Tools, click here.

Eight Tools To Help Business Owners With Online Marketing

Online marketing or as we call it as digital marketing has been an important part of marketing today. In fact, many large firms are solely focusing their efforts on digital marketing alone. CNBC stated that Adidas has already stepped away from TV advertising and most of its campaign will be carried out through digital media. Like Adidas, there are many firms turning their efforts towards online marketing. If you want to be successful in today’s world, online marketing is something that you cannot ignore. Whether you have a large business or a small firm, one unique feature of digital marketing is that it can be used by anyone. Small businesses do not have to worry about the cost involved in online marketing since it’s not necessary to have a large budget to carry out your campaign. Also, with digital marketing, you can reach to a large audience at one time and specifically target individuals based on their demographics, online behavior, geography, etc. Moreover, you get real-time data and the results are quite accurate as well. All these features have compelled businesses to start marketing their products and services online.


For more information about Tools to Help Business Owners, click here.

Eight Strategies For Your Cold Email Campaign To Get Replies

What is a Cold Email? 

Just to clear the air for all our readers, a cold email is an email sent across to prospective customers without any prior knowledge of your organization or your services. Using email communications, you sell your services to the reader.

What is the objective of a cold email?

Make the reader acquainted with your brand and services
Convince the reader to reach out to you either through an email or a call

Compared to other sales methods, cold email presents various challenges.

For more information about cold email campaigns, click here.

How Optimize For Voice Search For Your Service Based Business

5 Step Process:

1: Natural language & casual conversations

2: Optimize for mispronounced words

3: Descriptive & in-depth content

4: Continuous optimization of on-site SEO

5: Structured markups which enable rich results

For more information, how optimize for voice search for your service based business, click here

What Type Of Blogs You Should Be Creating: Long Or Short

Content is an essential element when it comes to optimizing a website. In other words, there is no search engine optimization (SEO) if there is no content. Now, there are different types of content such as images, videos, blogs, podcasts, etc. One can use all these types of content on their website. However, in this article, I would be specifically talking about blog content. Out of all the different types of content, blog content can be developed and modified as per the SEO requirements with ease and quickly. When you write blogs, you have a full control over the keyword phrases that you include in the content, the internal and external links, the meta-description tags, the title of the blog posts, etc. All these elements play a significant role in enhancing or contributing to your SEO efforts. However, when it comes to optimizing images or videos, the most you can do is include keywords in the alt tag and have valuable information within the content.

For more information about What type of blogs you should create, click here.

Technical SEO For Lawyers: Best SEO Practices For Rel Canonical Tags For Your Legal Firm

SEO practices for rel canonical tags for your legal firm

If you have started with optimizing your legal website, then you are sure to boost and enhance your website’s rankings in the search results. You will have to follow different on-page and off-page SEO elements in order to ensure that your website rank improves. At the same, optimizing your legal website will be a time-consuming process as you regularly need to provide new content and keep an update on the search engine algorithms. This is because, on an average, there is at least one update on search engine algorithms. Also, you have to provide new content so that search engine spiders come to your website often and your content gets indexed. The more the search engine spiders or robots visit your website, it indicates that you have fresh content often. This helps in boosting your website’s rankings in the search results.

For more information about SEO practices for rel canonical tags for your legal firm, click here.

Should You Bid On Branded Keywords

There are advantages and disadvantages, but if you look at the bigger picture bidding on branded keywords with proper strategy pays off big time. You need to make sure before you choose your branded keywords for your AdWords campaign to apply this strategy. Branded keywords are usually very cheap and a great way for a brand to gain more traffic at lower click per cost.

For more information about, how to bid on your branded keywords, click here.

Reviews Management For Accountants: How To Spot Review Spam For Your Accounting Firm And Get Rid Of Them

For firms that provide professional services, online reviews can have a significant impact on their success. People make up their mind whether to avail your professional accounting services based on the online reviews your business has received. While selecting an accounting firm, people will look at an accounting firm’s credibility, experience, expertise, and professionalism. This means that they will go through the online reviews before deciding to outsource their accounting services to you. Even though you have a good number of reviews in your favor, one negative review is sufficient to put doubt in a person’s mind. Therefore, you need to ensure that you provide excellent services and negative reviews are resolved. However, there are times when individuals or businesses may write fake online reviews about your firm that can affect your online brand image. Hence, you need to spot these fake online reviews and get rid of them.

For more information about, How to spot review spam for your accounting firm, click here.

Plumber Local SEO: How To Optimize Your Plumbing Company Website

Plumber Local SEO

Consider this situation- you are in an immediate need of a plumber and you do not have any contacts, what would you do? You will take out your smartphone, go to Google, and search for plumbers in your locality. In fact, it is a common trend among people these days to use search engines to find out what they want especially, through their smartphones. Therefore, it becomes essential for firms to have a mobile-friendly website and acquire new clients. For small businesses like plumbing services, you can afford to miss out on even a single customer. Thus, when people search for plumbing services on Google or Bing on their smartphones, your website should feature in the search results. For this purpose, you need to optimize your plumbing website for mobile users. To help you optimize your plumbing website for mobile users, here’s what you should be doing.

For more information about local SEO services in Edmonton, click here.

When Is The Best Time And Day To Send Email Marketing Campaigns

We at Rapid Boost often get asked, when is the best time to send our email campaign or what day works the best. Also, questions like should I send educational emails, or actionable emails or product specials. We will be answering some of these questions. Finding answers to these questions is critical for your email marketing success. Example:

23% people will open the email in first hour and less than 1% after 15 hours. Your email marketing campaign life cycle is short, so timing is critical.

For more information about Best Time To Send Emails, click here.

Best Link Building Tools And Resources To Built Authority Links

Link building is extremely important when it comes to making sure that your website appears on a search result. The number and quality of links on your page contributes greatly to its SEO Rank.

Here are twenty eight tools which can help you get plenty of good quality links on your page.

1.The Definition of Link Building by Plank Point SEO

Plank Point SEO has put a fantastic post which explains very precisely what link building is.

2. Link Detective

This is a great tool to use to get an idea of the link opportunities on your site. You can sign up for a free account and take an in-depth look into your links.

For more information about Best Link building tools, click here

Real Estate SEO And PPC

It is said that you learn from your mistakes, however, some mistakes can be too costly for a PPC campaign. Apart from wasting your funds, your real estate image can also be affected on account of some mistakes. Hence, to avoid these problems it is important to take a note of the common PPC mistakes and carry out an intensive analysis of what needs to be done to prevent them. But what are those common PPC mistakes that real estate agents make? To answer your question, we’ve listed 9 PPC mistakes that occur frequently.

For more information about PPC, click here.

Law Firm Email Marketing: How To Increase The Email Response Rate

Law Firm Email Marketing

Today, email marketing has become an essential part of promoting content in the digital world. This statement is supported by the fact that 44% of users prefer companies communicating their promotions through emails over social media. In addition, email marketing delivers the highest ROI as per the State of Email Marketing by Industry report of Jan 2016 by GetResponse. Thus, by using email marketing for your legal brand, you can be assured of generating multiple leads. However, it is not easy to do so. You need to craft your email campaign in such a manner that it helps in improving email marketing response. This means the person should respond to your promotional email positively. So how do you increase your email response rate?

For more information about email marketing, click here.

Plumber Marketing: PPC Guide For A Plumbing Company

Plumber PPC

Today, if a customer needs any plumbing services, he is most likely to search for a plumber on Google. Hence, it is important that your plumbing website rank on the first page of SERPs. One option to make this happen is through a PPC (Pay Per Click) marketing campaign. With a PPC campaign, you do not have to go through the long SEO process of ranking your website, although it is recommended that you keep working on optimizing your plumbing website. Moreover, it makes sense for a plumbing company to focus on a small geographic location or a local market. PPC allows you to select a specific location to target your audience. Thus, you can reach to potential clients in your local area. If you’ve been wondering what this PPC is all about, then continue reading this guide which talks about pay per click for plumbers.

For more information about PPC services, click here.

Dentist SEO: How to use Google Webmaster Tools for Dental Clinic Website

If you’ve carried out SEO for your dental clinic website, then your website should has a good rank on Google. If not, then you may wonder how I can improve my SEO efforts. Well, as search experts would say SEO is an on-going process and it takes some time to get the desired results. However, there’s still something more you can do in the mean while and that is sign up for Google Webmaster Tools (GWT). GWT is a free tool-set offered by Google that helps you know what’s going-on on your dental website and accordingly make necessary modifications to it. Thus, it helps to enhance your website’s SEO efforts. To know more about it, here’s how you can use Google Webmaster tools to improve dental website SEO.

To know more Visit