Law Firm Email Marketing: How To Increase The Email Response Rate

Law Firm Email Marketing

Today, email marketing has become an essential part of promoting content in the digital world. This statement is supported by the fact that 44% of users prefer companies communicating their promotions through emails over social media. In addition, email marketing delivers the highest ROI as per the State of Email Marketing by Industry report of Jan 2016 by GetResponse. Thus, by using email marketing for your legal brand, you can be assured of generating multiple leads. However, it is not easy to do so. You need to craft your email campaign in such a manner that it helps in improving email marketing response. This means the person should respond to your promotional email positively. So how do you increase your email response rate?

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Plumber Marketing: PPC Guide For A Plumbing Company

Plumber PPC

Today, if a customer needs any plumbing services, he is most likely to search for a plumber on Google. Hence, it is important that your plumbing website rank on the first page of SERPs. One option to make this happen is through a PPC (Pay Per Click) marketing campaign. With a PPC campaign, you do not have to go through the long SEO process of ranking your website, although it is recommended that you keep working on optimizing your plumbing website. Moreover, it makes sense for a plumbing company to focus on a small geographic location or a local market. PPC allows you to select a specific location to target your audience. Thus, you can reach to potential clients in your local area. If you’ve been wondering what this PPC is all about, then continue reading this guide which talks about pay per click for plumbers.

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