Saturday 2 December 2017

Google Analytics 101




Have you set up your website? Are you running an advertising campaign? Does your email campaign link to a landing page on your website? There is one question that I always ask myself when I set up a website or when I run a digital campaign – Is it working? This is where Google Analytics comes in. It’s a tool that plays a massive role in answering this question.

What is Google Analytics?

Google Analytics is a free tool offered by Google which tracks and offers data on how the traffic interacts with your website. For example, the most basic information you can expect is to know how many people visited your website, where are they coming from, and for how long they were on your site.

For more about Google analytics and Edmonton Internet Marketing, contact Rapid Boost Marketing.

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