Link Building For SEO 101: How Does Flow Of Link Equity Works

Links are an important element of the search engine optimization process (SEO). There are two types of links you have on a website. They are known as external links and internal links. Although links to your website from other domains have more weight and value, it doesn’t mean internal links do not provide any link equity. In fact, if your webpages have a few external links or no links, then they too can rank well in the search results. In order to make this happen, the other important webpages should be linked to the ones which do not perform well. In short, the best performing webpages can be used to link the ones which are yet to gain a good ranking in the search results. Nevertheless, if your webpage or your website do not have any links, then it can be a challenging task to boost the webpage’s rank.

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