Should You Bid On Branded Keywords

There are advantages and disadvantages, but if you look at the bigger picture bidding on branded keywords with proper strategy pays off big time. You need to make sure before you choose your branded keywords for your AdWords campaign to apply this strategy. Branded keywords are usually very cheap and a great way for a brand to gain more traffic at lower click per cost.

For more information about, how to bid on your branded keywords, click here.

Reviews Management For Accountants: How To Spot Review Spam For Your Accounting Firm And Get Rid Of Them

For firms that provide professional services, online reviews can have a significant impact on their success. People make up their mind whether to avail your professional accounting services based on the online reviews your business has received. While selecting an accounting firm, people will look at an accounting firm’s credibility, experience, expertise, and professionalism. This means that they will go through the online reviews before deciding to outsource their accounting services to you. Even though you have a good number of reviews in your favor, one negative review is sufficient to put doubt in a person’s mind. Therefore, you need to ensure that you provide excellent services and negative reviews are resolved. However, there are times when individuals or businesses may write fake online reviews about your firm that can affect your online brand image. Hence, you need to spot these fake online reviews and get rid of them.

For more information about, How to spot review spam for your accounting firm, click here.