Link Building For SEO 101: How Does Flow Of Link Equity Works

Links are an important element of the search engine optimization process (SEO). There are two types of links you have on a website. They are known as external links and internal links. Although links to your website from other domains have more weight and value, it doesn’t mean internal links do not provide any link equity. In fact, if your webpages have a few external links or no links, then they too can rank well in the search results. In order to make this happen, the other important webpages should be linked to the ones which do not perform well. In short, the best performing webpages can be used to link the ones which are yet to gain a good ranking in the search results. Nevertheless, if your webpage or your website do not have any links, then it can be a challenging task to boost the webpage’s rank.

For more information about SEO, contact the top Edmonton SEO Company.

Five Video Marketing Mistakes You Will Want to Avoid

 

A successful video marketing campaign can be extremely beneficial to your business, but it is important to get it right. Without careful planning and awareness of key marketing strategies, you could invest a lot of time and resources on something that simply misses the mark.

Here are a few of the most common mistakes that can cause your video marketing campaign to fail, and the steps you can take to avoid them.

- Poor Targeting

The secret to any form of marketing is to know your audience, and tailor your content accordingly. This means identifying your target demographic, identifying your marketing goals, and determining how, where, and when to deliver your content.

Get more information about SEO in Calgary and Edmonton from Rapid Boost Marketing.

Simple Strategy To Steal Your Competition’s Traffic Ethically

Step # 1: Goto: Semrush.com and gather all the data. Rankings, backlinks, anchor texts, pages etc.

Step # 2: Use MOZ chrome tool bar to determine On-site SEO

Step # 3: Using these tools do further audit on backlinks, content etc.

Get more information at Local SEO Edmonton, to steal your competition's traffic ethically.

30 Free Directory Submission Sites To Drive Crazy Traffic To Your Website!

Link Building Directories For SEO

When you finally create your website for your business, it’s important to establish yourself on the internet. You can do this through social media, emails and SEO optimisation. All these ways will direct traffic to your website, help in creating awareness and increasing sales. Listing your website on online directories go a long way in helping improve your presence on the web.

It is not that internet users will conduct searches on these directories (though they may), but it will be counted by search engines. You can boost your SEO rank by improving your presence on the internet. Many search engines consider the presence of your brand name across the web. Think of these directories as getting online citations which help support your website.

For more information about Link Building Directories For SEO, click here.

New Feature Rollout: Add Videos To Google My Business Profile

Now you can add videos to Google my business profile. You can only allowed if you are a local guide and you use Android. You can select a place on Google search and then under “add a photo” you can upload a video of upto 30 seconds.

You can add longer videos, but only first 30 seconds will show.

Shows up on Android, but not desktop yet. Great new feature!

For more information about how to add videos to Google Business Profile, click here.

Top SEO Plugins For WordPress

Top WordPress SEO Plugins List:

1: All In One SEO Pack (Free)

2: Premium SEO WordPress Plugin ($44)

3: SEO Ultimate (Free)

4: W3 Total Cache (Free)

5: Rankie ($17)

For more information about WordPress SEO Plugins, click here.

Email Marketing: Free Tools

Free Email Marketing Tools

1: Hemingway (Copywriting & Editing)

2: Scope (Desktop & web version of your email)

3: PutsMail (Test your emails)

4: A/B Split Test Calculator (Calculate ROI on your AB & split test campaigns)

5: Social Media Link Generator (Pre-populated social media sharing link generator)

For more information about Free Email Marketing Tools, click here.