Your Most Important Sales Person Online

The Internet acts as a virtual street, with millions of companies and organizations all vying for your business. Like that window, a home page is a website’s only chance to show visitors what there is to offer. Every service business website is different, but generally speaking, here are the five most important (and most-visited) pages on a website:

- Home Page
- About Page
- Services Page
- Blog
- Contact Us Page

For more information about SEO in Calgary and Edmonton, contact Rapid Boost Marketing.

Three Step Strategy To Convert Offline Leads Using Online Marketing

Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor….If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.

Join us every day for 5 minutes and take away strategies which you can apply in your business.

For more information about Online Marketing services, contact an Edmonton Marketing Agency.

How To Build A Successful Social Media Marketing Plan For Your Local Business

Whether you are an entrepreneur or a local plumber, dentist, doctor, accountant or a lawyer who is trying to with bring exponential growth to the business, a VP of Sales trying to optimize your sales & marketing, or a CMO wanting to get greater ROI from your marketing and sales department this podcast is for you.

For more information about social media marketing plan, contact an Edmonton marketing agency.

Five Video Marketing Mistakes You Will Want to Avoid

 

A successful video marketing campaign can be extremely beneficial to your business, but it is important to get it right. Without careful planning and awareness of key marketing strategies, you could invest a lot of time and resources on something that simply misses the mark.

Here are a few of the most common mistakes that can cause your video marketing campaign to fail, and the steps you can take to avoid them.

- Poor Targeting

The secret to any form of marketing is to know your audience, and tailor your content accordingly. This means identifying your target demographic, identifying your marketing goals, and determining how, where, and when to deliver your content.

Get more information about SEO in Calgary and Edmonton from Rapid Boost Marketing.

Email Marketing: Free Tools

Free Email Marketing Tools

1: Hemingway (Copywriting & Editing)

2: Scope (Desktop & web version of your email)

3: PutsMail (Test your emails)

4: A/B Split Test Calculator (Calculate ROI on your AB & split test campaigns)

5: Social Media Link Generator (Pre-populated social media sharing link generator)

For more information about Free Email Marketing Tools, click here.

Eight Tools To Help Business Owners With Online Marketing

Online marketing or as we call it as digital marketing has been an important part of marketing today. In fact, many large firms are solely focusing their efforts on digital marketing alone. CNBC stated that Adidas has already stepped away from TV advertising and most of its campaign will be carried out through digital media. Like Adidas, there are many firms turning their efforts towards online marketing. If you want to be successful in today’s world, online marketing is something that you cannot ignore. Whether you have a large business or a small firm, one unique feature of digital marketing is that it can be used by anyone. Small businesses do not have to worry about the cost involved in online marketing since it’s not necessary to have a large budget to carry out your campaign. Also, with digital marketing, you can reach to a large audience at one time and specifically target individuals based on their demographics, online behavior, geography, etc. Moreover, you get real-time data and the results are quite accurate as well. All these features have compelled businesses to start marketing their products and services online.


For more information about Tools to Help Business Owners, click here.

Eight Strategies For Your Cold Email Campaign To Get Replies

What is a Cold Email? 

Just to clear the air for all our readers, a cold email is an email sent across to prospective customers without any prior knowledge of your organization or your services. Using email communications, you sell your services to the reader.

What is the objective of a cold email?

Make the reader acquainted with your brand and services
Convince the reader to reach out to you either through an email or a call

Compared to other sales methods, cold email presents various challenges.

For more information about cold email campaigns, click here.

What Type Of Blogs You Should Be Creating: Long Or Short

Content is an essential element when it comes to optimizing a website. In other words, there is no search engine optimization (SEO) if there is no content. Now, there are different types of content such as images, videos, blogs, podcasts, etc. One can use all these types of content on their website. However, in this article, I would be specifically talking about blog content. Out of all the different types of content, blog content can be developed and modified as per the SEO requirements with ease and quickly. When you write blogs, you have a full control over the keyword phrases that you include in the content, the internal and external links, the meta-description tags, the title of the blog posts, etc. All these elements play a significant role in enhancing or contributing to your SEO efforts. However, when it comes to optimizing images or videos, the most you can do is include keywords in the alt tag and have valuable information within the content.

For more information about What type of blogs you should create, click here.

Technical SEO For Lawyers: Best SEO Practices For Rel Canonical Tags For Your Legal Firm

SEO practices for rel canonical tags for your legal firm

If you have started with optimizing your legal website, then you are sure to boost and enhance your website’s rankings in the search results. You will have to follow different on-page and off-page SEO elements in order to ensure that your website rank improves. At the same, optimizing your legal website will be a time-consuming process as you regularly need to provide new content and keep an update on the search engine algorithms. This is because, on an average, there is at least one update on search engine algorithms. Also, you have to provide new content so that search engine spiders come to your website often and your content gets indexed. The more the search engine spiders or robots visit your website, it indicates that you have fresh content often. This helps in boosting your website’s rankings in the search results.

For more information about SEO practices for rel canonical tags for your legal firm, click here.

Reviews Management For Accountants: How To Spot Review Spam For Your Accounting Firm And Get Rid Of Them

For firms that provide professional services, online reviews can have a significant impact on their success. People make up their mind whether to avail your professional accounting services based on the online reviews your business has received. While selecting an accounting firm, people will look at an accounting firm’s credibility, experience, expertise, and professionalism. This means that they will go through the online reviews before deciding to outsource their accounting services to you. Even though you have a good number of reviews in your favor, one negative review is sufficient to put doubt in a person’s mind. Therefore, you need to ensure that you provide excellent services and negative reviews are resolved. However, there are times when individuals or businesses may write fake online reviews about your firm that can affect your online brand image. Hence, you need to spot these fake online reviews and get rid of them.

For more information about, How to spot review spam for your accounting firm, click here.

Plumber Local SEO: How To Optimize Your Plumbing Company Website

Plumber Local SEO

Consider this situation- you are in an immediate need of a plumber and you do not have any contacts, what would you do? You will take out your smartphone, go to Google, and search for plumbers in your locality. In fact, it is a common trend among people these days to use search engines to find out what they want especially, through their smartphones. Therefore, it becomes essential for firms to have a mobile-friendly website and acquire new clients. For small businesses like plumbing services, you can afford to miss out on even a single customer. Thus, when people search for plumbing services on Google or Bing on their smartphones, your website should feature in the search results. For this purpose, you need to optimize your plumbing website for mobile users. To help you optimize your plumbing website for mobile users, here’s what you should be doing.

For more information about local SEO services in Edmonton, click here.

Best SEO Solutions in Calgary

Rapid Boost is one of the leading SEO solutions provider having an impact on other online marketing services in Calgary. They provide customer oriented SEO services and focuses on attaining the best. On a regular basis, Rapid Boost performs real-time keyword tracking, local citation tracking and google analytics. Also works on weekly and monthly reports for your website, along with building your website's social reputation.

How to Optimize Your Site for Local SEO

Local search engine optimization has always been very popular amongst local business operators. Nowadays, almost anyone can benefit from local SEO. You must optimize your website content for your Local SEO by including your city, country name in your content, your local business listings, in your targeted keywords, URL, link building content, images etc. As the percent of online searches done on mobile devices has certainly increased, you must optimize your website for mobile too.

Choose The Right SEO Services to Boost Up Your Webrank

To make every web page of your website evergreen and to increase the visibility of your website pages, you must follow all the SEO strategies on your website. The role of right SEO services matter a lot in the promotion of the website and make sure that you have taken the services from the company that has years of experience in the SEO techniques. The right SEO company will help you get the right traffic or an audience to your website and boost your ranking in SERP.